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SOCIAL MEDIA EXPERT AND NEW YORK TIMES BEST-SELLING AUTHOR CHRIS BROGAN COMING TO NASHVILLE 


Chris Brogan, co-author of the New York Times best-seller, Trust Agents, will be in Nashville on Sept. 24 to interact with a local audience on how to tap into the growing power of social media networks to build their brand's influence, reputation and profits.  Brogan will also discuss his new book with the Nashville audience, as well as an international audience via video streaming.

Brogan is president of New Marketing Labs, a new media marketing agency, and home of the Inbound Marketing Summit conferences and Inbound Marketing Bootcamp educational events. He works with large and mid-sized companies to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies.

In his new book, co-authored with Julien Smith, Brogan says that "social networks and personal connections have far more influence on consumers than your marketing messages ever will - unless your business knows how to harness them.  In Trust Agents, we show you how to tap into the power of these networks to build your brand's influence, reputation and profits."

Brogan explains that "trust agents aren't necessarily marketers or salespeople; they're digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships.  As a result, they wield enough online influence to build up or bring down a business's reputation.  This book will show you how to build profitable relationships with trust agents, or become one yourself."