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AuthorsWay.com, from
StagePost Media is a new
generation concept in book and author marketing. The company has combined its
capabilities in satellite media tours, web television and social media to form a
powerful marketing tool. The goal: to speed up the rollout of new titles and
lower the overall marketing costs.
Authors appear for several hours on a web television program, talking about
their book, lecturing about subject matter or just ruminating about an issue. A
nationally experienced television host keeps a lively tempo and bridges gaps in
questions and comments with interview questions. Authors will accept calls,
emails and tweets as a way to interact with the Internet audience. Internet
audiences are created through social media channels, viral marketing and email
blasts to fan clubs, publisher mailing lists and authorsway.com’s marketing
lists.
A high quality DVD will be produced from the telecast and packaged with the
author’s book for sale on the web site. During “sign and sell” sessions, authors
will speak to buyers while they actually sign their book.
The authorsway.com site features a calendar of upcoming events, shopping cart,
email links, twitter links, mail list sign up, sponsor links and archived videos
of previous events. Podcasts of lectures and book tours are available as part of
the service.
The telecasts originate from the
StagePost studios in Nashville, Tennessee. The
media company operates an 18,000 sq ft teleproduction center that offers
production, post and digital studios with multiple network connections through
fiber, satellite and real time encoders. Streaming video is provided through a
partnership with Limelight Networks, offering the highest quality, most reliable
and fastest video streams anywhere in the world. StagePost is a full service
media production company with a primary focus on marketing and entertainment
content. |
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